Cocktail for a Cause at The Firebrand Hotel

During December, $1 from every Bloody Mary sold will go to the A-Rob Plant a Seed Project.

Aaron Robinson moved to Whitefish with his family in the fall of 1989 at age 3. Soon, he and his brothers began skiing. At age 8, Aaron started snowboarding, and it became his passion. On July 19, 2011, while on an exhibition in Chile, Aaron died tragically in a snowboarding accident in the backcountry of El Colorado.

Aaron taught many how to snowboard and skateboard and always showed a passion for helping others to develop their skills and find joy in their favorite activities. To carry on his legacy and positive life philosophy, in the winter of 2011, The A-Rob Plant a Seed Project was founded to help underprivileged children enjoy the wind in their faces and powder beneath their feet.

The non-profit raises money to purchase season passes to WMR for kids ages 8-12, supplies equipment, and provides lessons, food, and beverages. The A-Rob Project has grown from 12 kids in their first year to 31 this year.

BLOODY MARY : Jalapeño-infused Spotted Bear Vodka, Tomato Juice, Citrus Juices, Bloody Mary Seasoning, Olive Juice, Celery Salt

Support a new local nonprofit every month when you purchase our featured cocktail!